The huge capacity of a pickup comes at the expense of storage. The loading area is often a simple box with no ability to store smaller items safely or secure them from theft. After spotting an opportunity in the marketplace, entrepreneur, Lance Meller, started work on a well-built alternative. Lance founded DECKED with his business partner, Jake Peters, with a shared determination to create an innovative, robust and useful storage solution for both commercial users and private owners alike. The system had to be able to withstand a load of 2,000 lbs, fit it into a wide range of pickup models including those from Ford, GM, Chrysler, Toyota and Nissan and be manufactured for a compelling retail target price. DECKED selected Altair ProductDesign as it needed a partner that was able to deliver conceptual design work along with advanced engineering and prototyping services.